In schools around the United States, 1 in 4 students are bullied and go by unnoticed. Traditional anti bullying ads haven’t seen great success, often uncomforting and intimidating. Approaching this pattern differently, a series of quarter page ads were created that invited the audience to look longer, and not away. The four ads depict four pairs of shoes all seemingly facing the same way, and are placed through out a magazine in order. The last one explains the series and provokes the reader to flip back through the magazine, to look at the ads. The hashtag #Stompede was created for this campaign, as well as an accompanying gif for web.