Rhode Island State Aquarium
This project required designers to create a logo and branding for a randomly selected State Aquarium. Logo concepts and multiple color arrangements were brainstormed for the Rhode Island State Aquarium. A final logo design and color theme were carried over onto a full stationary set and then later a non-profit campaign. Two additional unique and on brand logos were created for RISA's Elephant in the Ocean campaign, as well as a series of three posters, to bring awareness to plastic pollution in the oceans.
Stomp Out Bullying
In schools around the United States, 1 in 4 students are bullied and go by unnoticed. Traditional anti bullying ads haven’t seen great success, often uncomforting and intimidating. Approaching this pattern differently, a series of quarter page ads were created that invited the audience to look longer, and not away. The four ads depict four pairs of shoes all seemingly facing the same way, and are placed through out a magazine in order. The last one explains the series and provokes the reader to flip back through the magazine, to look at the ads. The hashtag #Stompede was created for this campaign, as well as an accompanying gif for web.
Adopt A Highway
Highway littering plagues the nation, year after rim wrecking year. To help bring awareness to this, a billboard campaign was created for the non profit organization, Adopt a Highway. Original fictional characters were illustrated and created for this campaign, to be placed on billboards on highways. The characters are portrayed as discarded orphans looking for a home and are accompanied with roadway scenery, reminding passerby’s to keep there trash, and maybe even clean up a little.
Grafica Group
This cover design, and accompanying sixteen-page pdf white paper, was created during an internship at Grafica Group. The precursor to this was a boring text wall that clients could not bear to sit through and had no company branding, the perfect job for an intern. Using the company logo and topic related elements, an original design and was able to bring this dull white paper to life while strongly representing Grafica Group.
The Wizard
For this graphic design study, creatives had to find a movie with plenty of props, and bring the entire film canon into a different time period. Prime for the picking, there was the 1989 flop office, Nintendo promotional merchandise movie, The Wizard. The graphic canons of the original movie were brought back 20 years, a design challenge most definitely. It was done so successfully by staying true to the time period, content, and some negging of bad design choices of the era. The full project consisted of a commemorative book. and graphic props including posters, stickers and print ads.
Promethean
The Promethean is a student publication from County College of Morris, showcasing arts and literary publications. A small team of graphic designers, copywriters, and art directors, collaborate to create a new iteration of the book yearly. This issues design was based around a unique letterform’s circular shapes, and used to create a simple and colorful pattern on the front and back covers. This layout was carried over to a poster to call for student submissions. This publication won a silver award in the education category of the 2015 American Inhouse Design Awards.
Crocs
Crocs, the Comic Sans of shoes. With a little magic of modern day social media, influencers, targeted ads, and good old fashioned print, that is no longer the case. This is Crocs Neue, the Helvetia Neue of shoes. These neue Croc ads portray it’s footwear as classics with quick and quirky text, colors. They are reminiscent of old Volkswagen ads and pop graphics of the 60’s and 70’s. Different designs and styles were created to be versatile with demographic targeting and already work well with Social Media Influencer posts.
Party Like It’s 1999
Every night in New York City, people party. However, once a month people party like it’s 1999. To promote this event, traditional advertising spaces were taken and turned into environments were people could be stuck in 1999, days before leading up to each party. Breaking traditional design rules and using big bold flashy typography, graphics and patterns, the ads felt completely out of place in the surrounding environment, an eyesore and a success. Passerby’s are encouraged to take photos of themselves being stuck in 90’s and share on social media, while also inadvertently sharing the date and location of the next event tied to the logo on the advertisements.
