Every night in New York City, people party. However, once a month people party like it’s 1999. To promote this event, traditional advertising spaces were taken and turned into environments were people could be stuck in 1999, days before leading up to each party. Breaking traditional design rules and using big bold flashy typography, graphics and patterns, the ads felt completely out of place in the surrounding environment, an eyesore and a success. Passerby’s are encouraged to take photos of themselves being stuck in 90’s and share on social media, while also inadvertently sharing the date and location of the next event tied to the logo on the advertisements.