Highway littering plagues the nation, year after rim wrecking year. To help bring awareness to this, a billboard campaign was created for the non profit organization, Adopt a Highway. Original fictional characters were illustrated and created for this campaign, to be placed on billboards on highways. The characters are portrayed as discarded orphans looking for a home and are accompanied with roadway scenery, reminding passerby’s to keep there trash, and maybe even clean up a little.